Learn the industry lingo, the various advertising platforms, and get introduced to what SEO, PPC, and the fundamentals of social networks are all about.
Loyola University Digital Marketing Bootcamp
Your Digital Marketing Career Starts Now
Shift into High Gear with an
Exciting New Career
Take the On Ramp into The Digital Marketing Industry.
Get your digital marketing career in the fast lane with the Digital Marketing Bootcamp, this accelerated, comprehensive career-prep program focuses on cutting-edge industry defining practices.
Bootcamp Fundamentals cover:
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Search Engine Optimization (SEO)
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Search Engine Marketing (SEM)
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Data Visualization and Analytics
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E-Commerce
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Social Media Marketing
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User Interface and User Experience (UI/UX)
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Email Marketing and Automation
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Website Development
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Content Writing
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Facebook Advertising
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Google Advertising
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And Much More
Gain the Cutting-Edge Skills Today’s
Digital Marketing Jobs Demand
Leaders of industry are your instructors, real-world projects are your classroom, culminating into a market-ready professional portfolio that our comprehensive career services utilize to help catapult you into a new dream career in the digital marketing world.
Find a job you enjoy doing, and you will never have to work a day in your life.
- Mark Twain
Is the Digital Marketing Bootcamp
A Good Fit for Me?
This accelerated digital marketing course is designed for:
Anyone who wants to pursue a new digital marketing career
Traditional marketers who want to stay relevant, advance, and update their digital skills
Entrepreneurs with the desire to learn digital marketing to grow their business
Digital Marketing Gives
Your Message Global Reach
Mastering the Art of Communication on a Mass Scale
The primary goal of digital marketing teams is to maximize a brand’s awareness, find and acquire new clients, and nurture relationships with their audience.
There are many different digital marketing occupations, and each one requires different skills. Some positions are more creative, while others are more analytical. Some positions are more hands-on and operational, and yet others involve a combination of strategizing and conceptualizing.
No matter what your natural abilities are, finding opportunities that fit yours in the digital marketing arena are plentiful.
Here are some examples of common entry- to mid-level positions on a digital marketing team:
SEO Specialist
PPC Specialist
Social Media Ad Buyer
Content Writer
Social Media Manager
UI/UX Designer
E-Commerce Specialist
Marketing Data Analyst
Digital Strategist
A Successful Career Starts
By Taking the Right Path
Hands-On Experience Makes You Second to None.
Experiential Learning
Setting yourself apart in the digital marketing industry, it is imperative to have both an understanding of theoretical knowledge and real-working world experience. Our bootcamp experience prides itself heavily on experiential exercises that consist of creative tasks, hands-on practice, and project-based learning.
Professional ePortfolio
Upon graduating every student will have created a polished and professional ePortfolio that will demonstrate your working abilities to potential employers in a format they could expect from a seasoned veteran.
Every new skill we put into your toolbox gives you an advantage over your competition.
Real-Time Virtual Classrooms
Students get all the benefits of a real classroom in a remote learning setting. Our classes feature virtual, instructor-led Q&A sessions, in which students can request clarification on challenging concepts or ask for assignment feedback from instructors.
Get the Course Catalog
For More Information
GETTING INTO THE
Digital Marketing Field
20-Hour Introductory Course | 380-Hour Extended Program
The Loyola University Digital Marketing Bootcamp curriculum is frequently revised and updated in an effort to stay current and fit the needs of those interested in getting involved in the marketing field today!
Introductory Course
Learn the industry lingo, the various advertising platforms, and get introduced to what SEO, PPC, and the fundamentals of social networks are all about.
Fundamentals of Marketing
The fundamentals will set the foundation to concepts such as buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.
HTML + CSS3, Building a WordPress Website
Learn to design and build your own branded website using WordPress, CSS, and HTML functions with relevant themes, plug-ins, and publishing finalized content.
Search Engine Optimization (SEO)
Mastering the SEO skills digital marketers use to optimize websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.
Content Writing
Learn the ins and outs of the word economy and how-to write quality content for websites, forums, social media platforms, SEO-based blogs, and targeted content.
User Experience (UX)
If you build it right, they will engage. In this course you will learn to build an engaging User Experience that uses optimal integration, interface adaptation, banner creation, and much more.
Data Analytics & Visualization
Optimization makes the web go round. Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data in order to maximize a business's marketing, advertising, and sales capabilities.
Search Engine Marketing (SEM)
Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager just like a pay-per-click (PPC) manager, preparing you for the various Google AdWords Certification exams.
E-Commerce
This module teaches you the ABCs of constructing an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms.
Email Marketing & Automation
Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.
Customer Relationship Management
Learning to build, manage, and nurture relationships with customers, handle online customer service questions, and track metrics of customer behavior across platforms.
Social Media Marketing: Organic & Paid
Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.
Digital Strategy
Understanding the “big picture.” Learning the skills to analyze the big picture of a digital marketing operation in order to craft effective short- and long-term digital marketing strategies for any business goes a very long way.
Career Services
You need to have a target to succeed. Our career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.
Introductory Course
Fundamentals of Marketing
HTML + CSS3, Building a WordPress Website
Search Engine Optimization (SEO)
Content Writing
User Experience (UX)
Data Analytics & Visualization
Search Engine Marketing (SEM)
E-Commerce
Email Marketing & Automation
Customer Relationship Management
Social Media Marketing: Organic & Paid
Digital Strategy
Career Services
Introductory Course
20 Hours
Fundamentals of Marketing
20 Hours
The fundamentals will set the foundation to concepts such as buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.
HTML + CSS3, Building a WordPress Website
48 Hours
Learn to design and build your own branded website using WordPress, CSS, and HTML functions with relevant themes, plug-ins, and publishing finalized content.
Search Engine Optimization (SEO)
75 Hours
Mastering the SEO skills digital marketers use to optimize websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.
Content Writing
15 Hours
Learn the ins and outs of the word economy and how-to write quality content for websites, forums, social media platforms, SEO-based blogs, and targeted content.
User Experience (UX)
8 Hours
If you build it right, they will engage. In this course you will learn to build an engaging User Experience that uses optimal integration, interface adaptation, banner creation, and much more.
Data Analytics & Visualization
25 Hours
Optimization makes the web go round. Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data in order to maximize a business's marketing, advertising, and sales capabilities.
Search Engine Marketing (SEM)
70 Hours
Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager just like a pay-per-click (PPC) manager, preparing you for the various Google AdWords Certification exams.
E-Commerce
6 Hours
This module teaches you the ABCs of constructing an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms.
Email Marketing & Automation
10 Hours
Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.
Customer Relationship Management
8 Hours
Learning to build, manage, and nurture relationships with customers, handle online customer service questions, and track metrics of customer behavior across platforms.
Social Media Marketing: Organic & Paid
70 Hours
Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.
Digital Strategy
15 Hours
Understanding the “big picture.” Learning the skills to analyze the big picture of a digital marketing operation in order to craft effective short- and long-term digital marketing strategies for any business goes a very long way.
Career Services
10 Hours
You need to have a target to succeed. Our career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.
Personalized
Career Development
A roadmap to your successful career.
It’s easy with experts in your corner. Our Career Services Specialists are committed to helping our graduates navigate the transition from student to paid professional. By connecting you with companies that are hiring and helping to put the final touches on resumes, online job-search profiles, and mastering interview skills, just to name a few.