Loyola UniversityDigital Marketing Bootcamp

Your Digital Marketing Career Starts Now

Meet Our Industry Partners

Our comprehensive training model and industry partnerships allow you to work with the industry’s most cutting-edge tools and technologies, gaining hands-on experience in digital advertising, social media marketing, search engine optimization, digital strategy, email marketing, and more.

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SHIFT INTO HIGH GEAR WITH AN

Exciting New Career

Take the On-Ramp Into the Digital Marketing Industry

Get your digital marketing career in the fast lane with the Digital Marketing Bootcamp, this accelerated, comprehensive career-prep program focuses on cutting-edge industry defining practices. Bootcamp Fundamentals cover:

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM)

  • Data Visualization and Analytics

  • E-Commerce

  • Social Media Marketing

  • User Experience (UX)

  • Email Marketing and Automation

  • Website Development

  • Content Marketing

  • Facebook Advertising

  • Google Advertising

  • And Much More

FIND A JOB YOU ENJOY DOING, AND YOU WILL NEVER HAVE TO WORK A DAY IN YOUR LIFE.

- Mark Twain

GAIN THE CUTTING-EDGE SKILLS TODAY’S

Digital Marketing Jobs Demand

Leaders of the industry are your instructors. Real-world, agency-style projects are your classroom. A market-ready professional portfolio will help summarize the experience you’ll gain. Our comprehensive career services will assist in catapulting you into a new dream career in the digital marketing field

IS THE DIGITAL MARKETING BOOTCAMP

A Good Fit for Me?

This accelerated digital marketing course is designed for:

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Anyone who wants to pursue a new digital marketing career
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Traditional marketers who want to stay relevant, advance, and update their digital skills
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Entrepreneurs with the desire to learn digital marketing to grow their business

DIGITAL MARKETING GIVES

Your Message Global Reach

Mastering the Art of Communication on a Mass Scale

The primary goal of digital marketing teams is to maximize a brand’s awareness, find and acquire new clients, and nurture relationships with their audience.

There are many different digital marketing occupations, and each one requires different skills. Some positions are more creative, while others are more analytical. Some positions are more hands-on and operational, and yet others involve a combination of strategizing and conceptualizing.

No matter what your natural abilities are, finding opportunities that fit yours in the digital marketing arena are plentiful.

Here are some examples of common entry- to mid-level positions on a digital marketing team:

SEO Specialist

PPC Specialist

Social Media Ad Buyer

Content Marketer

Social Media Manager

E-Commerce Specialist

Marketing Data Analyst

Digital Strategist

A SUCCESSFUL CAREER STARTS

By Taking the Right Path

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Experiential Learning

Setting yourself apart in the digital marketing industry, it is imperative to have both an understanding of theoretical knowledge and real-working world experience. Our bootcamp experience prides itself heavily on experiential exercises that consist of creative tasks, hands-on practice, and project-based learning.

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Professional ePortfolio

Upon graduating every student will have created a polished and professional ePortfolio that will demonstrate your working abilities to potential employers in a format they could expect from a seasoned veteran. Every new skill we put into your toolbox gives you an advantage over your competition.

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Real-Time Virtual Classrooms

Students get all the benefits of a real classroom in a remote learning setting. Our classes feature virtual, instructor-led Q&A sessions, in which students can request clarification on challenging concepts or ask for assignment feedback from instructors.

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Agency-Formatted Courses

To set each student up for success, the bootcamp will place you into groups that resemble a marketing agency experience. Developing brand architecture, pitch decks and creative briefs are some of the projects you will complete together. Students are matched with real-world clients to provide hands-on learning experiences.

GET THE COURSE CATALOG

For More Information

Trulli

GETTING INTO THE

Digital Marketing Field

Introductory Course - 30 Hours ||
Extended Program - 384 Hours

The Loyola University Digital Marketing Bootcamp curriculum is frequently revised and updated in an effort to stay current and fit the needs of those interested in getting involved in the marketing field today!

Introductory Course

Learn the industry lingo, the various advertising platforms, affiliate marketing, and get introduced to what SEO, PPC, and the fundamentals of social networks are all about.

Career Services

You need to have a target to succeed. Our career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

Foundations
Fundamentals of Marketing

The fundamentals will set the foundation to concepts such as buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.

Content Marketing

Learn the ins and outs of the word economy and how to write quality content for websites, forums, social media platforms, SEO-based blogs, and targeted content. You’ll also learn how to develop an effective content marketing strategy.

Customer Relationship Management

Learning to build, manage, and nurture relationships with customers, handle online customer service questions, and track metrics of customer behavior across platforms like Salesforce and HubSpot.

Core A
Web Development for Marketers

Learn to design and build your own branded website using WordPress, CSS, and HTML functions with relevant themes, plug-ins, and publishing finalized content.

User Experience (UX)

If you build it right, they will engage. In this course you will learn to build an engaging User Experience that uses optimal integration, interface adaptation, banner creation, and much more.

E-Commerce

This module teaches you the ABCs of constructing an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms. Learn the art of building vendor relationships, understanding product pricing, and establishing adequate logistics.

Data Analytics & Visualization

Optimization makes the web go round. Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data in order to maximize a business's marketing, advertising, and sales capabilities.

Core B
Search Engine Optimization (SEO)

Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.

Email Marketing

Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.

Social Media Marketing: Organic & Paid

Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.

Capstone
Search Engine Marketing (SEM)

Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager just like a pay-per-click (PPC) manager, preparing you for the various Google AdWords Certification exams.

Digital Strategy

Understanding the “big picture.” Learning the skills to analyze the big picture of a digital marketing operation in order to craft effective short- and long-term digital marketing strategies for any business goes a very long way.

Introductory Course
Career Services
Foundations
Fundamentals of Marketing
Content Marketing
Customer Relationship Management
Core A
Web Development for Marketers
User Experience (UX)
E-Commerce
Data Analytics & Visualization
Core B
Search Engine Optimization (SEO)
Email Marketing
Social Media Marketing: Organic & Paid
Capstone
Search Engine Marketing (SEM)
Digital Strategy
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Introductory Course
30 Hours

Learn the industry lingo, the various advertising platforms, affiliate marketing, and get introduced to what SEO, PPC, and the fundamentals of social networks are all about.

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Career Services
10 Hours

You need to have a target to succeed. Our career planning services include professional networking, interview training, job placement assistance, and consultations devoted to perfecting LinkedIn profiles, e-portfolios, and resumes.

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Fundamentals of Marketing
24 Hours

The fundamentals will set the foundation to concepts such as buyer personas, the five W’s and four P’s, inbound and outbound marketing, and branding concepts.

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Content Marketing
15.5 Hours

Learn the ins and outs of the word economy and how to write quality content for websites, forums, social media platforms, SEO-based blogs, and targeted content. You’ll also learn how to develop an effective content marketing strategy.

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Customer Relationship Management
12 Hours

Learning to build, manage, and nurture relationships with customers, handle online customer service questions, and track metrics of customer behavior across platforms like Salesforce and HubSpot.

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Web Development for Marketers
43 Hours

Learn to design and build your own branded website using WordPress, CSS, and HTML functions with relevant themes, plug-ins, and publishing finalized content.

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User Experience (UX)
12 Hours

If you build it right, they will engage. In this course you will learn to build an engaging User Experience that uses optimal integration, interface adaptation, banner creation, and much more.

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E-Commerce
15.5 Hours

This module teaches you the ABCs of constructing an e-commerce operation that connects with eBay, Shopify, Etsy, and a variety of Amazon platforms. Learn the art of building vendor relationships, understanding product pricing, and establishing adequate logistics.

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Data Analytics & Visualization
24 Hours

Optimization makes the web go round. Learn to optimize the results of marketing strides by tracking, analyzing, and sharing marketing campaign data in order to maximize a business's marketing, advertising, and sales capabilities.

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Search Engine Optimization (SEO)
72 Hours

Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.

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Email Marketing
12 Hours

Learn the tools and skills needed to create successful automated email marketing campaigns that keep leads engaged.

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Social Media Marketing: Organic & Paid
72 Hours

Learn to create organic content and manage digital ad campaigns across multiple social media networks, preparing you for the Facebook Blueprint Certification exam.

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Search Engine Marketing (SEM)
75.5 Hours

Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager just like a pay-per-click (PPC) manager, preparing you for the various Google AdWords Certification exams.

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Digital Strategy
15.5 Hours

Understanding the “big picture.” Learning the skills to analyze the big picture of a digital marketing operation in order to craft effective short- and long-term digital marketing strategies for any business goes a very long way.

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PERSONALIZED

Career Development

A roadmap to your successful career.

It’s easy with experts in your corner. Our Career Services Specialists are committed to helping our graduates navigate the transition from student to paid professional. By connecting you with companies that are hiring and helping to put the final touches on resumes, online job-search profiles, and mastering interview skills, just to name a few.

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Microsoft

Access skill-enhancing educational content and build real-world advertising campaigns for student-led agency clients using real advertising credits.

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Facebook Blueprint

With 90+ online learning courses, Facebook Blueprint helps learners build their marketing skills across Facebook, Instagram, Messenger, and WhatsApp. Our team identifies the most useful learning content, integrating it seamlessly into the program curriculum so you’re able to get the most out of each training.

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HubSpot

Gain valuable hands-on experience and complete industry-recognized certifications using HubSpot’s Enterprise CRM software. While enrolled in the extended program, learners will use the same HubSpot tools, resources, and software that marketing and sales professionals use worldwide.

Up to $6,000 / Month Value

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Canva

Receive free access to Canva Pro for one year and enjoy 75+ million premium stock photos and graphics, 420,000+ templates, 100GB of cloud storage, and the ability to develop a comprehensive Brand Kit using your own logo, fonts, and colors.

$119 Value

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Hootsuite

Obtain free Hootsuite access, including access to Hootsuite Academy courseware (Hootsuite Platform and Social Marketing). Learners have the ability to obtain Hootsuite Platform Certification and Social Media Marketing Certification at no additional cost. Upon successful certification completion, learners can share their credentials on LinkedIn.

$298 Value

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